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  Becoming Preferred - How to Outsell Your Competition Book
 
 

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Description
 
Becoming Preferred will teach you how to identify market stresses and create "Distinctive Value" using the five customer values. Individuals and organizations that employ these strategies enjoy increased market share, market prestige, higher margins and become leaders in their markets. This book is filled with applicable anecdotes, examples and strategies that will help you become the Preferred provider of what you sell.
You will learn how to:
Break your personal and organizational ceiling | Create Distinctive Value | Exceed your customer's expectations | Develop "High Touch" strategies for competitive advantage | Develop a powerful sales process that wins business | Differentiate yourself, your products and your company | Apply the "New Model of Selling" | Win at the "Price Game" | Develop strategies for "customer centered growth" | Get a bigger share of the customer | Build the business relationship | Insulate yourself from competitive erosion
 

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